A good story begins with yourself. With self-knowledge. Knowing who you are and what drives you.
That is the foundation of good marketing. Writing content is not difficult when you know what you should talk about. When you know who your ideal customer is. If you write aimlessly, copy others, blindly follow what the business gurus tell you, then you'll remain a voice in the desert.
Staying true to yourself, knowing what you have to say and how it is valuable to others, is crucial for your business. If you're putting on an act, you won't be able to sustain it. If you do what others are doing, you'll attract the customers meant for others.
Resonate with your ideal clients
By being yourself, you attract your customers. People who truly resonate with you.
This requires thorough research into who you are, what your gold is, who your gold is intended for, and how you can connect with them.
Because you didn't just start a business because you were bored and had finished watching all the Netflix series. You have a mission. You have something to contribute to the world. You want to make an impact, touch people, make a difference.
You are creative and ambitious. And you're not lacking in ideas. You often have too many ideas rather than too few. But you're going in all directions. Sometimes you can't see the forest for the trees. And your followers think you're cool, but they don't actually know why they should be following you. The common thread is missing. There's no coherence in what you do. You don't share what really matters. You're stuck in superficiality, unable to reach the core because you haven't truly considered your core values.
You've been an entrepreneur for years, or you've had a good steady job, but you feel that you want to take a different path. You feel that you're in a transition phase. You want to get more out of your business and your life than you have so far.
After yet another burnout, it's time for a real change.
You've gone through a difficult period due to illness, and you feel that you want more meaning and quality in your life.
Create a new story
This is the right moment to work on your story.
First, we'll say goodbye to old stories. What got you here won't take you there.
Then, we'll focus on your wishes and desires. How would you like to feel? What do you have to offer others? How can you write your Life Story based on that? Sometimes you have to reinvent yourself. Write a new story about who you are and what you want. By having clarity on that, you can also connect with the people for whom your gold is intended.
And then, sharing your story (marketing), finding customers, selling your offerings, and making money doing what you love (sales) suddenly becomes much easier and more enjoyable.
Who wouldn't want that?
Can I help you with this? Welcome to the Life Story Academy, the place where you discover your story, reinvent yourself, and rewrite your story. So that you become a magnet for your ideal customer.